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10 Things You Should Know Before Starting an Organic Search Engine Optimization (SEO) Campaign

  1. Content is KING!  The best means to a high ranking web page is meaningful, relevant, well-written content.
  2. Choose the RIGHT keyword phrases.  Brainstorm possible keywords phrases, prioritize them, conduct research and test the phrases in the engines before you begin.
  3. Be patient -- SEO campaigns take time.  Be willing to work, wait and closely monitor your results over time.
  4. An organic search engine optimization (SEO) campaign is a team effort between the client and the optimization expert.  While optimization experts knows much about optimization, no one knows your business as well as you.
  5. Focus your efforts on the "Big Three" search engines: Google, Yahoo and MSN.  Together these three engines account for the majority of search engine use.
  6. It's about quality traffic not mass quantities of traffic.   Know your target audience(s) and don't be tempted to optimize for irrelevant phrase just for traffic sake.
  7. Qualify and quantify your organic search engine optimization (SEO) campaign expectations in advance.  This will make it easier to know if the campaign is a success down the line.
  8. Continually monitor and tweak your site and optimization code.  As search engines change, and your organization evolves, it is imperative to adjust your web site in order to maintain high rankings.
  9. Search engines change.  Each search engine's ranking algorithm is unique and each is subject to change on a whim. There are absolutely no "Top Ten" guarantees.
  10. Unique algorithms mean top positions in all search engines for all your keyword phrases in not realistic.  Rather strive for a balance of top 30 positions across a variety of engines and directories.



Response Builders Web Site Design & SEO

Response Builders is a St. Louis based web site design company specializing in organic search engine optimization.  Contact us before getting started on your web site project -- a site that cannot be found in the search engines will be all but invisible to your clients and prospects.  Get started today:  we offer a free, no obligation web site consultation.


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Response Builders
St. Louis Web Site Design & SEO Experts
1600 Headland Drive 
Fenton (St. Louis), Missouri (MO) 63026
ph: 636-343-0965   fax: 636-343-6067 
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