response builders web site design case study ¤ alsey refractories 


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a closer look at the
alsey refractories web site


client web site objective

alsey refractories company needed a new look for their web site. their existing site was designed in 2001 and, although functional, the site did not capture the look they wanted for 2005 and beyond. they needed a twenty-first century look for a company with a nearly 100-year history. 


client overview

alsey refractories company specializes in the private branding of firebrick. they provide a large dealer network with firebrick and firebrick related products. alsey refractories company's manufacturing plant is located in alsey, illinois and their corporate headquarters are located in st. louis. the company has been family owned and operated since 1906.

"response builders provided us with first class service and expertise in designing our web site-on our time schedule!" 

louis s. goltermann iii, president
alsey refractories

response builders web site solution

working closely with alsey refractories company, response builders developed an up-to-date graphical look for the web site which incorporated photos both present and past and sophisticated flash animation. the site gives valuable information about their product lines and incorporates a section that details the company's history.


like what you see? contact us for a free web site consultation

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the evolution of the alsey refractories web site


the current
alsey refractories web site


the 2002 version of the
alsey refractories web site



the original version of the alsey refractories web site


response builders
st. louis web site design & seo experts
1600 headland drive 
fenton (st. louis), missouri (mo) 63026
ph: 636-343-0965  
fax: 636-343-6067 
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