terms and definitions
online internet marketing
marketing products and services via the internet.
web site marketing
marketing products and services via your own web site.
marketing products and services via email.
paid advertising on a web site; typically not a search engine and often a graphic ad versus a text listing like a paid search engine advertisement.
the act of soliciting and establishing links from like web sites to your web site.
search engine marketing:
the act of marketing a web site via search engines, whether this is improving rank in organic listings, purchasing paid listings or a combination thereof, along with other search engine related activities.
organic search engine optimization
the act of altering a web site so that is does well in the organic, crawler- based listings of search engines.
paid search engine advertising
advertising programs where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. also called "paid placement," "pay per click" and "cost per click."