so, what is a personalized url or purl campaign, anyway?
a purl is an unique blend of a highly personalized direct mail piece or letter and an online landing page or micro-web site.
step 1: a personalized direct mail piece is sent.
each direct mail piece is highly
step 2: the recipient types in their personalized url and visits their personal landing page.
step 3: the recipient receives a very personal email reminder to visit their purl if they do not respond to the direct mail piece within a designated time period. the email links directly to the individual's personal landing page.
step 4: the goal of each personalized landing page is to persuade the recipient to respond to the call to action. this response could be filling out a contact form, making a purchase, clicking for a coupon, clicking a link to browse another page of your site, etc. recipients that respond to the call to action make the purl campaign a success!
contact response builders to schedule a purl project consultation. located here in st. louis? ask us about a no obligation face-to-face meeting to discuss your purl project.