Glossary of Web Related Terms:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Acrobat: A program from Adobe that stores images or documents originally designed for print medium, and allows you to view them on your computer without any corruption or distortion of the images. In order to view an Acrobat document, which is called a PDF file, you need the Acrobat Reader. The Reader is free and can be easily downloaded from Adobe.
Audio Ripper: A program used to create MP3 files. An audio ripper takes a sound selection from a compact disc and converts it to a .wav file on a computer's hard drive. The .wav file can then be converted to MP3.
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Blog: Short for Web log, a blog is a web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.
Blogger: The author of a blog is often referred to as a blogger. Many blogs syndicate their content to subscribers using RSS, a popular content distribution tool.
Boolean search: A search allowing the inclusion or exclusion of documents containing certain words through the use of operators such as AND, NOT and OR.
Browser: A program installed on your computer that enables you to access web pages on the World Wide Web. Browsers request web pages from servers. The two most widely used browsers today are Netscape Navigator and Microsoft’s Internet Explorer.
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Concept search: A search for documents related conceptually to a word, rather than specifically containing the word itself.
Cookie: Small text files that web sites leave on your hard disk when you visit. These files store information about your web use, such as what sites you frequently visit and what pages in a site you go to. Each web site can only read the cookie it leaves. Generally cookies can be helpful, by remembering passwords and ID names from previous visits, so you don’t have to.
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Domain Name: Your organization’s "www" address on the World Wide Web. www.yournamehere.com for example.
Doorway Pages: Short web pages that lead you into a web site’s main page. Doorway pages are used to gain a higher ranking in the search engines and usually contain very little information other than a company logo and instructions for you to "click here to enter the main site."
DPI: Dots per inch. Relates to the resolution, or sharpness and clarity of an image. An image with a high resolution has more dots per inch.
DSL: DSL is the latest technology bringing the Internet into your home or office. Using existing wiring, DSL connects at speeds equivalent to T1 connectivity.
Dynamically Generated Page: A web page that contains information created "on the fly." Search engines provide a good example of dynamically generated content - when one performs a search at Yahoo, or AltaVista, the "results" page is generated at that moment. A dynamically generated page is the opposite of a static page.
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E-business: (electronic business) The conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.
E-commerce (electronic commerce or EC): The buying and selling of goods and services on the Internet. In practice, this term and a newer term, e-business, are often used interchangeably.
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Full-text index: An index containing every word of every document cataloged, including stop words (defined below).
Fuzzy search: A search that will find matches even when words are only partially spelled or misspelled.
Frames: A feature that allows a web page to be displayed in multiple scrollable windows on the screen at once. The use of frames is discouraged because it hinders search engines from indexing pages within the site.
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Hits:A request for only one file from a server. When analyzing the success or popularity of your web site consider web visits not hits.
Home Page: The first page presented when you visit a web site. When you enter a web site’s domain name, you are sent their home page.
Hyper Text Transfer Protocol (http): Set of rules used for exchanging files (containing text, graphics, sound, and images) on the world wide web: usually followed by a colon and two slash marks, then a "www" address. Example: http://www.responsebuilders.com
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Implementation: The carrying out of protocol by a computer system.
Index: The searchable catalog of documents created by search engine software. Also called "catalog." Index is often used as a synonym for search engine. Index is commonly pluralized as "indices." However, Search Engine Watch instead uses the alternative plural form "indexes."
IP Address: Internet Protocol Address or IP address is a 32-bit number identifying a unique computer (host) location on the Internet (expressed either as a unique string of numbers or as its associated domain name).
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Keyword search: A search for documents containing one or more words that are specified by a user.
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Meta Tags: HTML tags that describe information within the web page. Meta tags are placed in the HTML within the <HEAD> tags. They contain the keywords, title, and description of the site. This information is extracted by servers and search engines to identify and index the site.
MP3: An audio file type that stands for MPEG Audio Layer-3. MP3 format compress a sound selection into a small file (one twelfth the original file size), while maintaining the original sound quality. Many argue that the use of MP3 files encourage the abuse of copyright laws because they can be distributed over the Internet without the copyright owner's knowledge.
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Netiquette: Simply, etiquette on the Internet. Since the Internet changes rapidly, its netiquette does too, but it's still usually based on the Golden Rule. The need for a sense of netiquette arises mostly when sending or distributing e-mail, posting on Usenet groups, or chatting.
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On-Line Community: A group of people that have common interests and needs, and are connected to one another via an on-line means such as the Internet. Users can customize the "virtual environment" to their own individual, unique interests, needs and location requirements.
Organic Search Engine Optimization:
"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. Jointly these techniques give your site higher rankings in the search engines for your chosen search terms.
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PDF (Portable Document Format): A type of file that can store (on computer) the image of a printed document without distorting or corrupting that image. This allows you to view or print a document in its original form. In order to view and print PDF files, you need to first download the Acrobat Reader, which is free. Once you've downloaded the Reader, it will start automatically whenever you want to view a PDF file.
Phrase search: A search for documents containing a exact sentence or phrase specified by a user.
Portal: A World Wide Web site that acts as a major starting site for users when they get connected to the Web, a portal (A.K.A. gateway) enables users to search for sites on the Internet. Some major portals include Yahoo, Excite, Netscape, Lycos, Northern Light, MSN, and America Online's AOL.com There are general portals and specialized or niche portals (also known as vortals, or vertical portals).
Precision: The degree in which a search engine lists documents matching a query. The more matching documents that are listed, the higher the precision. For example, if a search engine lists 80 documents found to match a query but only 20 of them contain the search words, then the precision would be 25%.
Proximity search: A search where users to specify that documents returned should have the words near each other.
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Query-By-Example: A search where a user instructs an engine to find more documents that are similar to a particular document. Also called "find similar."
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Recall: Related to precision, this is the degree in which a search engine returns all the matching documents in a collection. There may be 100 matching documents, but a search engine may only find 80 of them. It would then list these 80 and have a recall of 80%.
Relevancy: How well a document provides the information a user is looking for, as measured by the user.
RSS: A method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language (XML) that adheres to the World Wide Web Consortium's Resource Description Framework.
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Search Engine: The software that searches an index and returns matches. Search engine is often used synonymously with spider and index, although these are separate components that work with the engine.
Search engine optimization: (SEO) The practice of manipulating aspects of a web site to improve its ranking in search engines. Learn more about Response Builders' search engine optimization services.
SHTML: A type of web page that includes instructions for a web server to insert dynamically generated content into the page.
Spider: The software that scans documents and adds them to an index by following links. Spider is often used as a synonym for search engine.
Static Page: A web page with content that does not change unless the webmaster alters it. Each time a user visits a static page, they will see the same content. A static page is the opposite of a dynamically generated page.
Stemming: The ability for a search to include the "stem" of words. For example, stemming allows a user to enter "swimming" and get back results also for the stem word "swim."
Stop words: Conjunctions, prepositions and articles and other words such as AND, TO and A that appear often in documents yet alone may contain little meaning.
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Tables: An organized system of rows and columns on a web page in which elements, such as text or graphics can be placed. The alignment and measurements of tables can be specified down to the pixel.
Target Frame: The frame that contains the resulting web page when a hyperlink in another frame on the page is clicked.
Visits: The number of unique users who come to your web site and go to several different pages. Visits are a better indicator of a web site’s "popularity" than hits.
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URL: (Uniform Resource Locator, previously Universal Resource Locator) The unique address for a file that is accessible on the Internet. A common way to get to a web site is to enter the URL of its home page file in your Web browser's address line.
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Vortal: A web site that is a vertical portal or gateway to the Internet, enabling users to search for sites in one specific category such as gardening (garden.com), or investing (fool.com). Unlike general portals, such as Yahoo, Altavista, and Excite, vortals focus on one particular niche interest or industry.
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Webmaster: The person who creates and/or maintains a web site. You can usually find the webmaster’s logo or e-mail link at the bottom of the site's home page.
Web Server: A computer that houses web sites. Servers "serve up" requests for web pages made by a computer's browser program like AOL, Internet Explorer, or Netscape.
Wiki: A server program that allows users to collaborate in forming the content of a Web site. With a wiki, any user can edit the site content, including other users' contributions, using a regular web browser. Basically, a wiki web site operates on a principle of collaborative trust. The term comes from the word "wikiwiki," which means "fast" in the Hawaiian language.
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XML (Extensible Markup Language): A flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere. XML can be used by any individual or group of individuals or companies that wants to share information in a consistent way.
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Yahoo!: A directory of web sites organized in a hierarchy of topic categories. Try Yahoo! now.
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